Marketing as a service
We’ve talked separately about project based marketing services which can be purchased individually.
Often during periods of planned growth, businesses require multiple marketing disciplines which would form a number of roles, but they don’t have the budget or workload to justify employing each individually. These roles can include:
Marketing strategy – research, planning, proposition building, message and brand development
Product marketing - research, positioning, pricing, launch plans
Channel marketing – working with vendors, distributors and resellers to make market
Sector marketing – targeted marketing based on in depth knowledge of a particular vertical.
Marketing communications – web, online, social media, events, campaigns, user groups, etc
Lead generation – data sourcing, proposition development , campaign writing, lead nurturing
CRM and data – data mining, reporting, analytics
Market research – Identifying new markets, analysis of existing markets, surveys
PR – Press, public relations and social media
We offer our VMM Service which gives our customers access to dedicated marketing resource, taking on the role of Marketing Director/Manager for the organisation for as much time as needed. We can work from your offices, or remotely, and you will have access to them for the whole week, not just on the day(s) they work for you.
We are able to fill gaps during periods of overload, maternity/paternity leave, recruitment, or they can become integrated into your business on a more permanent basis.
We are used to leading teams, or being that team, and are also able to act as mentors to more junior members of existing staff.
This service offers you the flexibility to grow your business using the skills you need, when you need them, without the costly overheads and administration of employing staff.